Brand consulting is a professional service that assists companies in defining and enhancing their brand image, messaging, and strategy. The goal of brand consulting is to help companies create a consistent and compelling brand that stands out in a crowded marketplace and connects with customers on an emotional level.

A brand consulting engagement typically begins with a thorough analysis of a company’s current brand status. This includes an evaluation of the company’s market position, brand awareness, customer perception, and overall brand image. Based on this analysis, the brand consultant will identify areas for improvement and develop a plan to enhance the brand’s positioning, perception, and value.